Put yourself at the centre of key food and drink trends
When it comes to food and drink trends - from flavours and ingredients to wellbeing to e-commerce - what you really need to know is how to translate them into your daily business.
Which new products to develop to open doors in foodservice. How to tweak your recipes or packaging to gain listings, better media coverage or new customers.
These are the types of decisions The Knowledge Bank Trends & Foresighting insights, tips and webinars can help you with.
Recent insight commissioned by The Knowledge Bank from New Nutrition Business exploring the health and wellness trend in seafood found that in 2020 sales of fish grew in some regions where the Covid-19 pandemic prompted the search for familiar foods, while it was affected in other regions due to safety concerns surrounding Covid-19 contamination through seafood products.
Health and Wellness
Insight from Lumina Intelligence suggests that more than half of the adult population ate out in the week ending 11 July 2021 following the lifting of restrictions across the UK with average spend increasing too and driven by consumer confidence and propelled by the Euros and other sporting occasions.
Eating Out
Scotland, along with the rest of the UK, is already thinking hard about what our food system will look like in years to come.
Scotland’s national food strategy Good Food Nation was first published in 2014 and this month we’ve seen the first independent review into England’s food system in 75 years, the National Food Strategy, published. Over in Europe, the EU is also striving to develop a food system fit for the 21st century.
With this in mind we’re looking at two trends that are generating new ideas to tackle these global imperatives.
Imperatives
Health and wellness continues to be one of the big trends that we see in marketplace right across the globe. From the mega trends of snackification to fragmentation, to the growth trends of plant-based and alcohol-free, we look at what is driving the health and wellness agenda.
Health and Wellness
This month it’s all about seafood. With new global innovations in production and processing there could be exciting opportunities for Scottish seafood producers. From new techniques to new products, seafood that isn’t seafood and fish you can even wear, discover the latest seafood trends.
Seafood Trends and NPD
Two very different sides to the health and diet agenda. There is ongoing pressure to reduce unhealthy ingredients from legislation in both retail and foodservice, as is the continued drive to reduce alcohol consumption.
How are consumer lifestyles changing and how are new emerging ‘healthy categories’ targeting the market? On the other side of the argument, indulgence extends beyond how we treat ourselves at home and plays strongly in the out of home and hospitality sectors. How are Scottish premium brands targeting themselves in a market that saw strong growth in the at home market during the Covid lockdowns?
Indulgence vs Abstinence
Treading a delicate path between lockdowns and hospitality re-starts, food to go and food to stay, producers and operators round the world have been finding ever more inventive ways to keep our love of food and drink central to our new lives.
Summer of '21Whether you’re looking at home markets or exports, The Knowledge Bank will help you plan better and act smarter
Every Scottish food and drink business has tangible opportunities in UK markets. The Knowledge Bank data and insights will help you identify and capture them.
The benefits and opportunities around exports are still compelling for food and drink businesses, despite recent challenges. The Knowledge Bank has resources and ideas to start, resume or accelerate your export journey.
The world changed in 2020 and 2021, so what does the new world look like? Our in-depth Under the Spotlight reports give you the lowdown on new behaviours and market dynamics, and what they mean for your business.
Find out more about using the Knowledge Bank by contacting The Knowledge Bank team on info@theknowledgebank.scot
