The Academy
The Academy is a unique, market-focused, and commercially orientated training programme that helps Scottish food and drink producers
Commercial Excellence
The expertise to give you the extra edge
The expertise to give you the extra edge
Commercial Excellence is for well established, highly ambitious producers looking for significant growth in national UK markets. It’s about building a step-change in commercial capacity, encouraging confident leadership and nurturing future talent.
Apply nowAt the heart of the programme is a real life, commercial project which could have a positive growth on your business. Working with an experienced executive mentor, you’ll work to develop a commercial project plan to drive competitive advantage and business growth ambitions.
July 2021
12 months
The deadline for applications for cohort one is Sunday 2 May, however we will be receiving applications continuously for future cohorts.
Commercial Excellence is for highly ambitious commercial professionals and sales leaders working for well-established producers who are looking for significant growth in national UK markets.
Commercial Excellence is about building a step-change in the commercial capacity of your business. Applied learning to real business challenges combined with the support of an experienced executive coach will provide confident leadership and practice to help you raise your game further.
Consisting of three modules, you will be given a next-level understanding of how to manage and influence using the category management process, and the role of market intelligence as the foundations for successful innovation. You will have access to world-class negotiation training expertise to develop your confidence and learn how to meet the needs of your audience, both extrinsically, and intrinsically.
The programme will harness the power of collaborative group learning and combined with tailored one-to-one support. All modules will be delivered in a live, virtual environment designed to be interactive and engaging for all participants.
Given the length of the programme, it is hoped that in-person workshops can be delivered in additional to online workshops.
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Standard Fee |
Scotland Food & Drink Partnership member Fee* |
Scotland Food & Drink member Fee |
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£3,000 |
£2,250 |
Small (turnover <£1M) |
£850 |
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Medium (turnover £1M- £5M) |
£1,000 |
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Large (turnover >£5M) |
£1,400 |
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Cost is for one delegate. Excludes VAT.
*Scotland Food & Drink Partnership members receive a 25% discount on the Standard Fee
Click below to submit your application
Apply nowIf you have any questions about our Commercial Excellence programme, please get in touch on the-academy@foodanddrink.scot
The Academy is applicable to food and drink producers or manufacturers based in Scotland, who have a trade ready product. No third-party consultants, sales representatives, agencies or supply chain operators (including logistics, wholesalers, foodservice and retailers). Full Terms & Conditions can be read here.
Find out more about other programmes within The Academy
The Academy is a unique, market-focused, and commercially orientated training programme that helps Scottish food and drink producers
Seeding Growth is aimed at early-stage producers who are looking to grow beyond their local market.
Accelerating Growth is for producers who are already trading with a multiple account and seeking to take their business to the next level.