Shopping for groceries could soon just be one of the many transactions between supermarkets and customers. Down the line, the big chains look likely to become centres of well-being, offering food-related health services and in-store ‘nutrition nannies’. Welcome to the world of the mindful supermarket.
The relationship between supermarket and consumer ebbs and flows, as trends and tastes come and go. With more customers prioritising health when it comes to their food and drink choices, the supermarket experience could be extending beyond the aisle. Giant retail space could become a holistic haven for the community, and a place to help customers optimise their well-being.