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Innovation Insights - Articles and Reports

Satisfying the Silver Tongue

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Publication date: 21/04/2020
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People are living longer than ever and the population over 65 is predicted to be the fastest growing age group. 18% of Scotland’s population is aged over 65 years and is estimated to increase by 53% between 2014 and 2039. The industry faces challenges when it comes to ageing consumers. There is a huge gap in the market for product innovations targeted at older people, this gives the food and drink industry a great opportunity to develop and market appealing and healthy products for the silver generation.

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