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Product innovation can help to grow Scotland’s festive vegetable economy

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Publication date: 07/06/2019
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It could be a green sweet when it comes to vegetables next Christmas, as mint-coloured and mint-flavoured, veg-based dishes, and heritage veg, make a play to be the main attraction in 2019. What insights do Scottish producers need to know about the sector to succeed?

Research from global food and grocery experts, IGD, shows that many shoppers use Christmas to discover and try out new food and drink products. Consumers are expected to spend around £21.6 billion on groceries over the festive period this year, with many splashing out on edibles that present adventurous tastes and flavours.

Vegan and vegetarian meal options are jockeying for a more prominent position at the table. How can innovation help the winter vegetable make it big at Christmas time?

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