The season of the big spend is upon us, and figures show that a growing number of people are parting with their cash online, both at Christmas and beyond. So, with a healthy chunk of food and drink business being done online, is Scotland e-commerce ready?
During the festive season, online shopping plays a key role in the commercial success of many businesses. Customers have become accustomed to the convenience of delivery services and click and collect online options.
Grocery and food sector specialist IGD, has current UK online grocery sales accounting for 7.5% of the total UK grocery market. And this is predicted to grow to 48% by 2022.
Now’s the time for Scottish food and drink companies to concentrate on online as part of their overall business strategies.