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Innovation Insights - Articles and Reports

Mussels

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Publication date: 28/04/2020
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Shellfish has the potential to be one of largest future mainstream trends in the UK due to its health, ethical and sustainable benefits. Consumers currently tend to shy away from this delicious product due to confusion about preparation which put off the majority of shoppers. Oysters, mussels and clams are recognised to be welfare friendly, environmental friendly and sustainable compared to other types of farming. Ticking all off these boxes, including its versatile and convenient use, the Scottish industry has great potential to promote this sustainable, tasty and quick to prepare products.

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