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Innovation Insights - Articles and Reports

Hyperlocal Food

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Publication date: 28/04/2020
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Hyperlocal is a buzzword in the food scene that is popping up everywhere. Consumers want to know where the food they eat comes from and increasingly demand a closer connection to farmers. Known as the farm-to-fork concept, high-end restaurants, retailers and food organisations are following this trend, which has really taken off in the US. Hyperlocal means that food is grown very close to where it is eaten, literally metres instead of miles away and has been named as a top food trend by the National Restaurant Association in the US this year.

With an abundant local larder available in Scotland it is a trend that already exists and is expected to grow further over the coming years.

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