Small in size, and ethical in nature, a new kind of convenience store is emerging in the states. Its focus? To service the younger consumer, a demographic short on time, and hungry for healthy product. Is this a concept that will work in Scotland?
The Grocer’s recent market research around convenience stores shows the majority of consumers visit their local convenience store regularly, especially 18-34 year-olds.
Around 51% of shoppers said they would buy healthier options if they were available. An estimated 68% said they would buy fresh fruit and vegetables, while 64% would opt for healthy snacks. Only 29% of those quizzed claimed there was a wide enough selection of fruit and veg in stores, and only 18% thought the healthy snacks selection was satisfactory.
So, what could a healthy convenience store look like? Those in the states are innovating with fresh salad bars, ‘better for you’ labels, healthy convenient fruit pots, protein-packed salads and freshly-made orange juice. They’re also shifting towards homemade ready meals, made from fresh produce sourced locally.
Along with this shift towards healthier eating, the new consumer is often time poor, so the ‘little and often’ shopping trend is growing. This has a knock-on effect on the convenience market. So, how can Scotland capitalise on this?