Innovation Insights - Articles and Reports

Could your food and drink business benefit from a marshmallow makeover?

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Publication date: 07/06/2019
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Nothing escapes innovation in the food and drink sector and marshmallows are no exception, so what can we expect from this little fluffy treat?

Marshmallows are traditionally made from egg white, gelatine and sugar, and they’re usually available in two colours, pink and white, and offered to the consumer in big family packs in the supermarket.

But the marshmallow scene has seen a shake-up of late, and new flavours, new concepts and new packaging have been used to revitalise the old fairly staid formula.

So, how’s the sector breathed new life into this pillowy goody, and what’s the knock-on effect all this innovation is having on the confectionery industry at large?

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