Nearly half of UK beer drinkers are interested in beer and snack pairings according to a recent report. This also extends to other alcohol, like wine and spirits. Can Scottish food manufacturers serve up original and strong-flavoured snacks to meet customer expectations?
According to Mintel’s 2018 Summer Food and Drink Trends report, 46% of UK beer drinkers would like more information about food and beer matching options.
The food and alcohol pairing market has moved beyond restaurants and pubs. And new ranges of crisps, nuts, meat snacks and savoury biscuits have been launched to compliment the taste of beer, wine and spirits.
Food and drink pairing is already well-established in the craft beer world, where beers are often paired with different courses. So, what kind of innovative alcohol-matching snacks are resonating with the customer?