Innovation Insights - Articles and Reports

A New Wave of Virtual Reality

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Publication date: 22/04/2020
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Virtual reality (VR) is a growing marketing tool within the food and drink industry aiming to drive sales through a new way of providing a transparent food supply chain and augmented
customer experience. Scottish companies have already successfully used this tool, but there is plenty of space for more. VR has many uses and could potentially tackle obesity and give
eating a totally new dimension.

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