Find out what food and drink events are happening in and around Scotland and beyond.
This free workshop is delivered by a range of specialists with extensive experience working with both the food & drink and tourism sectors. It will offer ideas and opportunities to celebrate ‘sense of place’ plus tips for telling stories around local produce, and highlight opportunities to help businesses develop and deliver food and drink-based experiences.
Participants will hear from experts on ‘sense of place’, destination branding and food tourism trends, as well as Scottish food producers and tourism and hospitality businesses; and enjoy the opportunity to work together in groups, share insights and network in a relaxed environment. Support will be provided to participants to enable them to identify how they can implement what they have learned for their own business.
This successful workshop has previously been delivered in Edinburgh and Aberdeen, and has enabled food and drink businesses to capitalise on the food and drink tourism opportunity. Food and drink has always been inextricably linked to Scotland’s natural environments including rural landscapes and coastal areas but is also increasingly linked to our vibrant cities and towns; and making connections to these can help visitors to develop a strong sense of place.
Scotland’s first-ever national food tourism action plan launched in August 2018, highlights that visitors spend around £995 million on eating and drinking when they’re on holiday in Scotland. Food tourism therefore offers significant opportunities for food and drink and food tourism businesses to develop products and experiences.
Lunch and refreshments will be provided. Please advise of any dietary requirements at the time of booking. Follow the #scotfoodtourism hashtag for updates on the event and to share your own Scottish food tourism experiences and insights.