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Edinburgh & Lothians
1 day

Chinese marketing and ecommerce: How to increase your opportunities in China (1)

Conferences & seminars

Join this workshop hosted by Scottish Development International and Zudu, to explore opportunities for your business in China and learn how to reach Chinese consumers through effective online and offline strategies. Hear first-hand experiences of companies who have succeeded in China and how to avoid common pitfalls. This event will also highlight some of the digital strategies China has adopted to limit the effects of COVID-19 on the economy.

China is the world’s greatest economic success story of the past 30 years, a significant opportunity and rapidly expanding market for UK businesses. British products and services are in particular demand in China as the consumer market grows and middle income consumers demand quality. Understanding the market can prove challenging for foreign companies looking to break into and expand across China, now the world’s largest ecommerce powerhouse.

The workshop will cover the following topics:


  • Limiting impacts of COVID-19 through digital platforms
  • Opportunity areas for UK businesses
  • Cultural differences in business
  • Learning from previous success stories and failures
  • The mobile-centric society
  • Cashless payments
  • Digital marketing
  • Chinese digital platforms
  • eCommerce platforms and shopping holidays
  • Word-of-mouth marketing
  • Key opinion leaders (KOLs)
  • The importance of online to offline (O2O)
  • Distribution, market agents and the importance of relationships
  • Protecting your intellectual property

Register here.


Event details


Thu, Apr 23, 2020 | 1 day event | 10:00 - 13:00


Scottish Enterprise Apex House 99 Haymarket Terrace Edinburgh


Scottish Development International and Zudu



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